The Soapbox and Toolbox for New York State's Nonprofits

Marketing Research

The methods commonly used to conduct community assessments and human services research are frequently adapted by NYCON to assess marketing issues related to an organization's service delivery, planned service expansion, donor base, or customer/client satisfaction.

These methods include analysis of census data and social indicators, as well as focus group and survey research. These are all useful tools for the development of service and donor marketing strategies both for human services providers and funders. 

For further information, please contact Susan Weinrich at 518-434-9194 ext. 115.

NYCON develops and promotes an effective and vibrant charitable nonprofit community throughout New York State.  We strengthen organizational capacity, act as an advocate and unifying voice, help to inform philanthropic giving, and conduct research and planning to demonstrate relevance and impact.