The Soapbox and Toolbox for New York State's Nonprofits

Wednesday, April 3, 2019 1:00 pm

The Nonprofit Social Media Toolkit with Idealware [Webinar]

The Nonprofit Social Media Toolkit 

Wednesdays, April – May 8, 2019 |1 – 2:30 PM Eastern 

Price/Discount: $255/$215 (NYCON Members, email Julie at for the discount code)


You’re on social media. Now what? 

Don’t just be on social media. Be successful on social media. Join us for The Nonprofit Social Media Toolkit and, over five weeks, learn how to get real value from your efforts and convert “likes” into engagement, information sharing, activism, and donations. 

We’ll explore using social media for branding, deep engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign, and then discuss how to measure your social media impact. Sound policies will also be important to your social media strategy—we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social platforms. 


Through participation in this course, you will: 

  • Create and reinforce your organizations’ brands using social media. 
  • Learn about strategies for engaging supporters and motivating them to act. 
  • Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels. 
  • Begin the process of creating a social media policy for your organization. 
  • Learn how to use social media for fundraising. 
  • Discover tools to measure social media efforts, and learn to make this task effective and manageable. 
  • Design a social media strategy. 
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NYCON develops and promotes an effective and vibrant charitable nonprofit community throughout New York State.  We strengthen organizational capacity, act as an advocate and unifying voice, help to inform philanthropic giving, and conduct research and planning to demonstrate relevance and impact.