The Soapbox and Toolbox for New York State's Nonprofits

Job Details

Full Time
Troy, NY
Bachelor's Degree
September 15, 2017

Marketing Coordinator-Capital Roots

Capital Roots is striving to create a more vibrant and equitable food system in New York’s Capital Region. We work to reduce the impact of poor nutrition on public health in New York’s Capital Region by organizing community gardens, providing healthy food access, offering nutritional and horticultural education for all ages and coordinating urban greening programs in Albany, Rensselaer, Schenectady and southern Saratoga Counties. Our mission is to nourish healthy communities by providing access to fresh foods and green space for all. The Marketing Coordinator will assist in the development of Capital Roots’ public communications strategy and help guide regular communication with stakeholders, media, funders, public officials and the general public via traditional and emerging media and communications platforms.


  • Bachelor’s degree in marketing, communications, public relations or a related field.
  • Experience with graphic design.
  • Demonstrated ability to work in a fast paced environment, meeting multiple deadlines with accuracy and attention to detail. A self-starter.
  • Superior communication skills, both verbal and written.
  • Demonstrated organizational and project management skills.
  • Must possess excellent computer skills (MS office products, web and desktop publishing – Illustrator, Photoshop, Premiere Pro, Concrete5).
  • Experience using social media (Facebook, Twitter, Instagram, Pinterest, etc.)
  • Be committed to the mission of Capital Roots.
  • Must be flexible and creative.
  • Photography and video skills.


  • Layout and design of newsletter, flyers, posters, and other promotional material.
  • Create and coordinate content for all social media outlets.
  • Manage organization’s website.
  • Manage photography and interview opportunities as it relates to the organizations events.
  • Draft press releases, media advisories and marketing materials.
  • Work with our volunteer Communications Committee to execute particular projects.
  • Assist with coordination of all public relations and marketing efforts for the organization.
  • Develop working relationship with media to promote organization’s programs and events.
  • Order and correspond with local printers on at least a bi-weekly basis.
  • Manage the publicity for event and programs of Capital Roots.
  • Recruit and manage marketing interns.
  • Manage the ordering and selling of all promotional products for the organization.


  • This position is a full-time position (40 hours per week) paid at an hourly rate of $12.00/hr.
  • Comprehensive health care coverage with fully covered employee premiums and low-cost co-pays and deductibles.
  • Generous time off every year that includes paid holidays, vacation & sick time, and personal days.
  • Employer funded pension plan - company contributions begin after 2 years of employment
  • Eligibility for the federal government's Public Student Loan Forgiveness program
  • Flexible work environment.

To learn more about Capital Roots, go to Capital Roots is an Equal Opportunity Employer that is committed to creating a multicultural organization. We actively seek a diverse pool of candidates for this position, especially candidates of color. We encourage all qualified candidates to apply. We will not discriminate in our hiring on the basis of race, ethnicity, national origin, age, gender, religion, sexual orientation, or disability.

Send cover letter and resume to:
Rebecca Whalen, Communications and Development Manager
Capital Roots
594 River Street, Troy NY 12180

NYCON develops and promotes an effective and vibrant charitable nonprofit community throughout New York State.  We strengthen organizational capacity, act as an advocate and unifying voice, help to inform philanthropic giving, and conduct research and planning to demonstrate relevance and impact.